Greenwash, Inc.

KARL WOLFGANG FLENDER
GREENWASH, INC.

A Novel, ca. 400 pp.
Autumn 2015


A fast-paced profile and portrait of society in a novel about an industry sector that does business with our guilty conscience.

A remorseless debut: highly intelligent, shameless and cynical.

You’ve got a company with a difficult portfolio? Genetically modified maize? Production in asian sweat shops? No problem, Mars & Jungs will take care of this. The agency offers integral support, from viral image campaigns to the invention of fair-trade certificates to on-site crisis management. In case there’s a fire somewhere. In a textile factory for instance. Which has no escape routes.
Thomas Hessler is at home in this greenwash-world. And he is equipped with the perfect qualitities to make a career in this world: creativity, empathy, self-sacrifice – and unscrupulousness. For PR-stories he travels to Brazil, India or Ghana and has the killer instinct for the success of his projects.
He delivers what is expected: The lies we all want to hear. Until he falls victim to his own ambitions.

With painful precision Karl Wolfgang Flender’s debut is telling the story of a steep career – and of a rapid decline in character.

Karl Wolfgang Flender, born in 1986 in Bielefeld, studied Creative Writing at the University of Hildesheim and was co-editor of the literary magazine BELLA triste, as well as a member of the artistic management of PROSANOVA 2014. He works as a research associate at the UdK Berlin and completed his doctorate there in Social and Business Communication.